Gold can be manufactured in many colors but the two most popular are white and yellow. Yellow gold and white gold have very similar strength and malleability. The purity of gold is measured in karats, which are expressed in 24ths. Thus, Pure gold is 24-karat or 100 percent gold, 18-karat is 75 percent gold, 14-karat is 58.5 percent gold while 12-karat gold is 50 percent gold and 50 percent alloy. The price of gold jewellery is dependent upon the purity of the gold used or karat weight. When the karat weight or the gold percentage of the jewellery is high, the yellow color of gold is brighter, raising the value of the jewellery.
Take into account where you live and what culture you come from because a certain color of gold might be more suitable. The color of the existing gold jewellery must be considered so that the new piece will match other items you may already have. 14K gold is recognized as the minimum quality of gold used in high-quality jewellery. 18K gold is more expensive and prestigious because it is a purer mixture of gold. It is recommended for those clients who wish to have nothing but the best quality gold available.
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